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Tidewater Builders Association
 Building Trades Academy  
August 18, 2009
Contact: Mary E. Prier TBA
Adam Roggenburk Premier Hom
(757) 305-9064
Local Home & Flower Show selected for National Home and Garden Show Series™
Tidewater Builders Association’s Mid-Atlantic Home & Flower Show has been selected for USA Exposition’s “National Home and Garden Show Series™” for 2010, a designation that brings the potential to attract national marketing support to the local event. It is one of the largest consumers shows held annually at the Virginia Beach Convention Center, attracting 20,000-plus visitors over a three-day period.

It is now one of 30 of the nation’s top independent home shows that have joined forces with USA Expositions, a Cleveland-based marketing company, to launch PremierHomesShows.com and the national series as a vehicle to combine their resources and their reach.

“It can be difficult for an organization with one or two events to compete against large consumer show companies for the marketing dollars that might be available from national manufacturers and retailers,” said TBA President Pete A. Kotarides. “A series like this levels the playing field for independent show producers, including home builders associations like ours.”

It will be joining up with other events from Seattle, Pittsburgh, St. Louis, Houston and others in this collaborative effort to gain access to national companies.

“This premier 30-show portfolio provides a collective media expenditure/sponsorship benefit of $5 million and direct access to more than 1.5 million show attendees,” said Brian Roggenburk, president of USA Expositions. This union of the best-produced and best-attended shows in the U.S. provides national companies the opportunity to easily and effectively gain coast-to-coast exposure and meet their customers face-to-face in a variety of different markets, he added.

Roggenburk was founder and managing director of IMG Expositions – the firm’s consumer show division. He brings more than 30 years of experience in event marketing, including his 25-year tenure at IMG (the world leading sports marketing and event company), representing and working on the firm’s two most prestigious accounts – Wimbledon and The Open Championships, aka The British Open.

USA Expositions will support only one show in each market. “The shows we selected were based on quality exhibits, quality gardens, attendance, promotions and advertising and the overall experience for show visitors,” said Roggenburk. “For the sponsors, the show also represents a distinct and targeted demographic of affluent homeowners, as well as dynamic industry leaders active in their communities.”

The series has partnered with Better Homes and Gardens to provide a full-year subscription to all online home show ticket buyers during 2010 and will be pursuing automotive and home improvement partnerships for the local events.

TBA’s Home & Flower Show is scheduled for Feb. 5-7 in the Virginia Beach Convention Center. It will be the 25th year TBA has hosted the event, and the fourth year it has joined with The Virginia Horticultural Foundation to present the gardens and horticultural seminars. For more information, including a list of the participating independent shows, event dates and locations, visit http://www.premierhomeshows.com.

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